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eCommerce Keyword Research — Find the Exact Terms Your Buyers Use in Google and AI Tools
Keyword research for eCommerce identifies the specific terms buyers type into Google and the questions they ask ChatGPT or Perplexity when searching for products like yours. Ilon SEO Consulting builds keyword strategies for both traditional search and Generative Search query mapping simultaneously.
A keyword strategy that only targets Google rankings misses the growing volume of product discovery happening in AI-powered platforms.
The approach
How Ilon SEO Consulting Approaches eCommerce Keyword Research
The keyword research process maps buyer intent at every stage of the purchase journey — from awareness to decision — and extends that map into the conversational queries buyers use in AI tools.
Competitive Analysis
Identify keywords competitors rank for on product and category pages, and the gaps where your brand can gain ground.
Intent Classification
Sort keywords by buyer stage: informational (research), commercial (comparison), transactional (purchase-ready).
AI Prompt Mapping
Identify the conversational questions buyers ask ChatGPT and Perplexity about your product category.
Page Mapping
Assign priority keywords to specific product pages, category pages, and blog content.
Ongoing Refinement
Monthly monitoring of ranking shifts, new keyword opportunities, and AI query trend changes.
eCommerce Keyword Types Ilon SEO Consulting Targets
eCommerce brands need a balanced keyword portfolio across four intent types. Targeting only transactional keywords leaves authority-building opportunities on the table.
| Keyword Type | Example | Content | Target Platform |
|---|---|---|---|
| nformational | "does creatine monohydrate work" | Blog post / guide | |
| Commercial | "best creatine brand Canada 2026" | Comparison page | AI tools (ChatGPT, Perplexity) |
| Transactional | "buy creatine monohydrate Toronto" | Product / category page | Google Shopping + local |
| Navigational | "Ilon SEO Consulting AI Visibility Score" | About / branded pages | All platforms |
Deliverables
What Is Delivered in a Keyword Research Engagement?
The Ilon SEO Consulting keyword research deliverable is a structured document — not a raw keyword dump — mapped to specific pages, intent stages, and AI prompt equivalents.
- A prioritized keyword list (typically 150–500 target terms) segmented by intent type.
- An AI Prompt Map — the top 20–50 conversational queries buyers ask AI tools in your product category.
- A page-by-page keyword assignment map for all existing product and category pages.
- A content gap list — topics and buyer questions not yet addressed on the current site.
- Monthly refinement reports tracking ranking changes and new opportunity identification.